Lancashire Police and Crime Commissioner Clive Grunshaw is recruiting for a new White Ribbon Male Ambassador Network, is recruiting for its new Lancashire White Ribbon Male Ambassador Network, asking men to take the #GotTheMessage campaign into their workplaces, sports clubs and communities.

Ambassadors will complete White Ribbon training, share campaign messages with their networks and encourage other men and boys to challenge harmful attitudes and behaviour. Anyone interested is encouraged to sign up here [insert link].

Commissioner Grunshaw said: “Every man and boy in Lancashire can help women and girls feel safer. Becoming an ambassador is a way to get involved, with training and support to help you. You don’t need any experience, just a willingness to listen, learn and encourage others.

“Talking with friends, supporting colleagues or setting a good example in your community can all make a difference. We’d love you to sign up and help make Lancashire a place where women and girls feel safe and respected.”

The call comes ahead of White Ribbon Day on 25 November 2026 and builds on the #GetTheMessage campaign, which highlights the impact of catcalling, intrusive staring, unwanted comments and online harassment, encouraging men and boys to recognise the harm these behaviours cause and feel confident challenging them safely.

#GetTheMessage was developed following a survey of 4,809 women and girls across Lancashire. Of those who responded, 93% said they changed their daily behaviour to stay safe.

The new network will support men and boys to turn what they have heard from women into positive action, with an ambassador pack and toolkit to help them share campaign messages, involve others and promote respect for women and girls.

Ambassadors will also be invited to the network’s launch on 10 December 2026, with national representatives from White Ribbon UK. The event will include workshops exploring the support available to ambassadors and ways to encourage other men and boys to get involved in the wider campaign. Attendance is optional, with full details, including the venue, to be confirmed.

Employers, sports clubs, community groups, White Ribbon-accredited organisations and campaign partners are encouraged to share the opportunity and invite people to sign up.

Find out more about #GetTheMessage at www.getthemessage.uk and follow @getthemessage_ on Instagram.
To express your interest in becoming an ambassador visit lancashire-pcc.gov.uk/become-an-ambassador.