14th October 2022

'Project EDWARD' en-route to Lancashire to help drive down road deaths across the county

The theme for Project EDWARD in 2022 is changing minds, changing behaviour, with a focus on how to get road users to think differently about their trip and what a safe trip looks like, with Lancashire’s event focusing on safe speeds.

Road safety affects everyone.  Most of us use the roads every day, as drivers, passengers, cyclists and pedestrians, and for many people driving is the main part of their job.  It is essential, therefore, to ensure that, as far as possible, we can all use the roads in safety.

In 2021 39 people died on Lancashire’s roads, with 926 seriously injured. In the first 6 months of 2022, 547 were killed or seriously injured.

Project EDWARD is aiming for every day without a road death, together with Lancashire’s Road Safety Partnership who share the vision of zero road deaths.

The Project EDWARD week of action is set to be the most ambitious yet. The three legs of the road trip will criss-cross the country visiting the very best examples of road safety projects.

Lancashire Road Safety Partnership has organised the event which will include, school children from St Andrew’s Primary School learning about community roadwatch and other demonstrations, alongside a recovered vehicle.

Deputy PCC and Chair of the Lancashire Road Safety Partnership Andy Pratt MBE, who is hosting the event, said: “Targeting dangerous drivers is a police and crime plan priority and Project EDWARD is a great way of raising awareness of road safety and the work of the partnership and I am pleased to be hosting the event in Preston.

“We’re investing in new, often innovative ways to encourage safe driving and catch those who put the majority of safe drivers at risk. This includes enforcement through new average speed cameras, Op Snap allowing the public to submit dashcam footage and getting tough on drink and drug drivers. It also includes working across the Partnership to ensure our road network is as safe as it can be, liaising with local areas around their concerns and looking at where we can make hotspots safer.

“Both the Commissioner and I know that people want to see those driving at high speeds, or carelessly with no regard for others using our roads, stopped and challenged – Project EDWARD is a great opportunity to raise awareness of what we’re doing, and the consequences of not following the law and driving appropriately. It also showcases the range of organisations in the Partnership who are all working together to make every road in Lancashire safer and save lives.”

Stuart Lovatt from Project Edward said: “Project EDWARD is the award-winning annual campaign that showcases some of the best work being done around the country to promote an evidence-led, ‘safe system’ approach to road safety.

“This year’s week of action focusing on changing minds, changing behaviour. This year we are proud to work with a range of road safety organisations to showcase how we all work in partnership to help reduce the risks on our roads. We will be collaborating in Preston on the 19th of October to help road users to think differently about their journeys and what they can do to make our roads safer for everyone.”

County Councillor Rob Bailey, Lancashire County Council lead member for highways and active travel, said: “Speeding drivers often don’t realise the consequences their actions have upon their community – beyond the obvious risk to themselves and others, their behaviour affects people’s everyday decisions such as whether to ride their bike to work, or let their children out to play.

“Educating people about the difference they can make by driving responsibly is an important part of the solution. Our road safety team provides advice and resources to help communities affected by speeding raise awareness in their local area, and Project Edward is a valuable contribution to our ongoing work to make Lancashire’s roads safer.”

More information on Project Edward – https://projectedward.org

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