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Commissioner joins Blackburn councillors to support Wasted Lives campaign

14 February, 2017

Lancashire’s Police and Crime Commissioner Clive Grunshaw joined councillors in Blackburn as a hard-hitting safe driving presentation was delivered to the 13,000th student in the county.

The Wasted Lives ‘Safe Drive Stay Alive’ campaign launched in July 2015 and has been rolled out to college and sixth form students in Blackburn, Chorley, Preston, Lancaster, Blackpool and Burnley over the past 12 months by the Lancashire Road Safety Partnership.

The event held at King George’s Hall was delivered to students from Blackburn College, St Christopher’s, St Wilfrid’s Sixth Form and Accrington and Rossendale College as part of the Wasted Lives programme.

The conference is aimed at changing the attitudes and behaviour of 16-19 year old road users, featuring a mixture of film clips and hard hitting real life experiences from police officers, paramedics and fire fighters about what it’s really like to deal with road traffic collisions in Lancashire.

Commissioner, Clive Grunshaw, said: “I fully support this hard-hitting campaign by the Road Safety partnership. It is aimed at educating young drivers and will hopefully make them think before taking unnecessary risks like speeding, racing or driving under the influence of drink or drugs.

“Not only do the devastating consequences put them in danger, it risks the lives of any passengers who may be in their car and the lives of everyone on the road around them. In East Lancashire we have seen a number of recent cases where dangerous driving has led to tragic deaths on our roads.

“Hopefully these tragic stories will stop young people putting themselves in danger and risking their lives. I will continue to support and highlight these initiatives to keep Lancashire’s roads as safe as possible.”

The 60 minute session ends with a bereaved family member who shares their own personal insight into the life changing consequences of losing a loved one.

Councillor Stephanie Brookfield, Blackburn with Darwen’s Road Safety Champion, said: “This is a very hard-hitting campaign and it needed to be done. I hope that people really do pay attention to the campaign and realise what sort of devastating impacts can have on people for the rest of their lives.”

Inspector Andrew Trotter Lancashire Road Safety Partnership “This emotional and hard hitting presentation is designed to change the attitudes of young drivers in relation to risk on the roads. Safe Drive Stay Alive is an early action initiative is aimed at encouraging young people to think about their responsibilities as a passenger as well as a driver.

We welcome the support from the Police and Crime Commissioner along with other road safety partners and will continue to deliver around the county over the next 12 months.”

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